The name Bless’er House originated from an expression of Southern witticism and an acknowledgement of God’s blessings. Whether a design is good or bad, sometimes all you can say is, “Bless it.” However you take the phrase’s meaning, either as a compliment or an expletive, is entirely up to you. Southern ambiguity is charming in its own little, weird way. *wink*
If you haven’t caught on yet, here’s for the visual learners. (I’m sorry, teacher here. Habits die hard.)
Is it an insult? Is it flattery? Who can tell? Just say “bless it” and move on. If you’re proud of it, go ahead and do your happy bum wiggle anyway.